Share Your Spare! Kidney Donation T-Shirts!
Challenge
A team member was preparing to donate a kidney to a close friend, and we wanted a meaningful way to celebrate the journey while raising awareness about living organ donation. The goal was to create a set of custom T-shirts that would honor the donor and recipient while also allowing friends, family, and supporters to feel connected to the experience.
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Solution
We designed a coordinated collection of three shirts that visually tied the story together while giving each group its own voice:
- “Share Your Spare” – Created for the donor to represent the incredible and selfless act of giving a kidney to someone in need.
- “I’m Rocking My Spare” – Designed for the recipient to celebrate life after transplant with a positive, confident message.
- “Help Someone Share Your Spare” – Made for supporters to promote awareness and encourage others to consider organ donation.
Each design featured bold, easy-to-read typography with a heart icon and a subtle reference to John 15:13, reinforcing the powerful message of sacrifice, love, and support. To make the shirts even more personal, a subtle red and white houndstooth pattern was incorporated as a nod to the donor’s favorite sports team.
Result
The shirts were worn by the donor, recipient, and their circle of supporters leading up to and following the transplant. They became a way to visually unite everyone involved in the journey and sparked conversations about kidney donation in the community.
The shirts helped celebrate a life-changing act of generosity while also spreading awareness about the importance of organ donation. Supporters proudly work the T-shirts to show encouragement and solidarity, creating a strong sense of community around the donor and recipient.
Why It Worked
The designs succeeded because they combined purpose, emotion, and clarity. Each shirt had a distinct message but remained part of a cohesive set, allowing everyone involved – from donor to recipient to supporters – to share in the story. The messaging was positive, memorable, and meaningful, making the shirts both a tribute and a conversation starter.
Alabama State Treasurer’s Office Folders
Challenge
The Alabama State Treasurer’s Office, Savings Division, in partnership with the Alabama State Department of Education, wanted to introduce the CollegeCounts 529 Fund to every first grade public school student in Alabama and their families. The goal was to encourage parents to invest in the 529 fund in order to prepare their children for future education plans.
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Solution
Working with the Director of Savings Division to create beautiful custom folders for every first grader to receive on the first day of school to take home with their daily work. The folders highlighted the importance of contributing to CollegeCounts 529 Education fund while incorporating fun and exciting elements for students, like a word search puzzle and colorful graphics. While shutdowns put a hold on distributing the folders in 2020, LogoBranders was able to store them throughout the pandemic and deliver to every public elementary school in the state of Alabama in time for the start of the 2021 school year.
Result
The Savings Division raved about how their folders turned out and presented them at their National Treasurer’s Conference in 2021. More importantly, nearly 60,000 first grade public school students in the state of Alabama were excited to receive their folders at the beginning of the school year!
Why It Worked
By creating a functional solution to spread the word about the CollegeCounts 529 Fund, we were able to create a fun, colorful, and interactive way for the first graders and their parents to learn about this wonderful fund that they could invest in for their children’s futures.
Manufacture Alabama
As a result of the COVID 19 pandemic, Manufacture Alabama was tasked with transforming their Annual Meeting to a virtual setting. As a staff, they wanted to give those who attended something special.
They worked with our Sales Representative Nickole on choosing specific items that they would give at a typical conference. A branded notebook, pen, coffee mug, hand sanitizer, and a face mask. We sent out more than 400 boxes to meeting attendees, members of the association, and members of the Alabama legislature. It was a small gesture that went a long way.
Due to these kits, Manufacture Alabama has had state officials mention the Governor using the notebook and other elected officials drinking coffee from the branded mugs. They even had the opportunity to visit one of their member manufacturing facilities with an elected official and he was wearing his branded MA mask.
Auburn University Library
In 2020, the university library was looking for something to hand out to students who came to study during finals season. With the added stress of COVID, they wanted to do something different and memorable.
Students were given these stress relievers shaped like their school mascot, Aubie the tiger. They were a hit, students even used them as laptop camera covers as the legs fit over the camera perfectly when the tiger was sitting on top!
The library originally planned to pick a new item every year but decided this was a must-have for finals season from now on.
