Our Work

Solution

1. Let the Message Lead
“Made in Alabama” already carried authenticity and pride. The design leaned into that identity with a clean, confident presentation—no clutter, no overdesign.

2. Retail-First Design Thinking
Rather than treating it like swag, the hat was designed as a consumer-ready product:

• Balanced, high-quality embroidery
• A modern, wearable fit
• A look aligned with lifestyle and streetwear trends

3. Emotional Connection
The goal wasn’t just visibility—it was resonance.
The hat needed to make people feel something:

• Pride in where it’s made
• Connection to local industry
• A sense of belonging

Result

The turning point came unexpectedly.

During a live broadcast of NBC’s Today Show, a host noticed the hat and put it on live on air—instantly introducing it to a national audience.

That unscripted moment sparked immediate interest, with viewers across the country asking:

“Where can I get that hat?”

With demand building in real time, speed was everything.

A direct-to-consumer webstore was launched immediately, making the hat available for purchase without delay. The positioning evolved from internal merchandise to:

A wearable symbol of Alabama pride and American manufacturing

• National exposure through live television
• Rapid, organic consumer demand
• Orders shipped across the U.S. and internationally
• Seamless transition from internal brand piece to retail product

The hat was also reinforced as being proudly embroidered in Alabama, strengthening its authenticity and story.

Why It Worked

This project became more than a product—it became a statement of identity.

Its success came down to a few key truths:

• It didn’t feel like marketing
• It looked like something people already wanted
• It told a story people were proud to wear

What began as a simple branded item turned into a cultural signal of pride and craftsmanship.

This wasn’t just a hat.
It was proof that when branding, design, and identity align—

people don’t just wear it… they go looking for it.

Solution

Initial contact was made Wednesday at 10:00 AM. From that moment, our team moved quickly to make the impossible happen.

Within just 46 hours, we:

• Helped select the right shirt style
• Recreated and finalized artwork
• Completed full production and imprinting

By Friday at 8:00 AM, the shirts were ready for pickup—on time and exactly as needed.

The client was extremely grateful and impressed with our willingness to jump in, adapt quickly, and do whatever it took to meet their deadline.

Result

The tennis team wore the shirts proudly throughout the State competition, representing their school with a unified and professional look.

The shirts became more than just apparel—they helped celebrate a successful season and a significant accomplishment for both the team and their school. They also boosted team pride and visibility during the event.

Why It Worked

The project succeeded because of:

• Speed with precision – Fast turnaround without sacrificing quality
• Hands-on service – Close communication and quick decision-making at every step
• Problem-solving mindset – A willingness to step in where others couldn’t
• Streamlined execution – Design, sourcing, and production handled seamlessly under one roof

Ultimately, this wasn’t just about delivering shirts—it was about delivering reliability when it mattered most.

Solution

We designed a coordinated collection of three shirts that visually tied the story together while giving each group its own voice:

• “Share Your Spare” – Created for the donor to represent the incredible and selfless act of giving a kidney to someone in need.
• “I’m Rocking My Spare” – Designed for the recipient to celebrate life after transplant with a positive, confident message.
• “Help Someone Share Your Spare” – Made for supporters to promote awareness and encourage others to consider organ donation.

Each design featured bold, easy-to-read typography with a heart icon and a subtle reference to John 15:13, reinforcing the powerful message of sacrifice, love, and support. To make the shirts even more personal, a subtle red and white houndstooth pattern was incorporated as a nod to the donor’s favorite sports team.

Result

The shirts were worn by the donor, recipient, and their circle of supporters leading up to and following the transplant. They became a way to visually unite everyone involved in the journey and sparked conversations about kidney donation in the community.

The shirts helped celebrate a life-changing act of generosity while also spreading awareness about the importance of organ donation. Supporters proudly work the T-shirts to show encouragement and solidarity, creating a strong sense of community around the donor and recipient.

Why It Worked

The designs succeeded because they combined purpose, emotion, and clarity. Each shirt had a distinct message but remained part of a cohesive set, allowing everyone involved – from donor to recipient to supporters – to share in the story. The messaging was positive, memorable, and meaningful, making the shirts both a tribute and a conversation starter.

Solution

GLOVIS Alabama designed a work-ready, duck cloth, anniversary jacket, which offered embroidered recognition.

Result

Team members reaching their 20-year anniversaries are proud to receive their duck cloth jackets. These meaningful gifts highlight team member dedication, and GLOVIS Alabama’s appreciation. 

Why It Worked

The anniversary jackets are a standout recognition piece within the organization and bring a personal gift to dedicated and esteemed team members. The anniversary jackets have reinforced the company’s commitment to celebrating team members’ milestones in a lasting and tangible way. 

Solution

We appreciated that Logobranders was able to suggest the perfect product to meet our needs!  Ultimately, we chose the product we did because it will allow a mom to plan her day, at home and out, by packing the things she, her baby, and family will need on the go. 

Result

Our recipients loved the concept, and appreciated all the pockets and various compartments to hold things that a mom would need.

Why It Worked

This product works so well to meet our needs because it is collapsible, spacious, has a nice cooler in the middle to keep baby’s milk and other foods stored at a safe temperature, has plenty of pockets/compartments for blankets, diapers, bottles, clothes, phones, etc.  It’s perfect as an on-the-go tote!

Solution

Our client developed a unified branding and marketing strategy that elevated their visual identity and messaging. This included refining their brand look and feel, creating consistent marketing collateral, and designing materials that clearly communicated their capabilities and experience. Every touchpoint, from print to digital, was aligned to present a polished, credible, and professional image that resonated with commercial decision-makers.

Result

The updated brand positioned Standard Commercial Roofing as a more established and trustworthy contractor in their space. With cohesive marketing materials and a stronger visual presence, they were better equipped to attract larger projects, improve client perception, and support ongoing business development efforts.

Why It Worked

Consistency and clarity made the difference. By aligning their branding across all channels and focusing on professional, targeted messaging, the company was able to build trust quickly with potential clients. The elevated brand not only differentiated them from competitors but also reinforced their expertise, helping turn first impressions into real opportunities.

Solution

They ordered a single promotional item, and it was a hit. They named him “Bud.”

At the time, it was just a branded item with a simple concept that had no massive rollout plan behind it.

But here’s the twist! Kids Loved it. Like…really loved it!

Result

Instead of treating it like a one-off item, AHFA leaned in.

“Bud” Evolved into a recognizable mascot, a central character in their kids program, and a consistent thread across experiences.

That one product became the anchor for the programs identity, ability for storytelling and great engagement with their intended audience.

Why It Worked

Now:

• “Bud” is the face of the program
• The kids initiative has a cohesive identity
• Engagement feels intentional – not random

And most importantly! The program is memorable and repeatable, not just a one-time interaction.

“This wasn’t about the item. It was about what the item made possible.”

Solution

Working with the Director of Savings Division to create beautiful custom folders for every first grader to receive on the first day of school to take home with their daily work. The folders highlighted the importance of contributing to CollegeCounts 529 Education fund while incorporating fun and exciting elements for students, like a word search puzzle and colorful graphics. While shutdowns put a hold on distributing the folders in 2020, LogoBranders was able to store them throughout the pandemic and deliver to every public elementary school in the state of Alabama in time for the start of the 2021 school year.

Result

The Savings Division raved about how their folders turned out and presented them at their National Treasurer’s Conference in 2021. More importantly, nearly 60,000 first grade public school students in the state of Alabama were excited to receive their folders at the beginning of the school year!

Why It Worked

By creating a functional solution to spread the word about the CollegeCounts 529 Fund, we were able to create a fun, colorful, and interactive way for the first graders and their parents to learn about this wonderful fund that they could invest in for their children’s futures.

Solution

Playing off the idea of their Mascot, Aubie, we found a jungle tiger stress reliever. The idea was for the students to have something to squeeze while studying to ease anxiety and stress from the long hours. 

Result

This idea happened in 2019 and by 2023 the tiger stress reliever has become a tradition around Auburn University and even has a name. Ralph. At first, Ralph was given out at events and by 2023 it turned into a fun scavenger hunt game for the students to “find Ralph” around the library during finals week. It gave the students a break from studying and something exciting to do during finals week. In 2026 Ralph has become a major symbol around Auburn University, so much so, he has his own Instagram account now and documents his adventures 🙂 

Why It Worked

Ever since Ralph came along the students look forward to coming to the library and seeing what adventures he’s up to! The goal was to give their mind a break and add a little excitement around studying and it not only helped, but it has turned into one of the many traditions Auburn University has acquired. If you’re ever on campus, keep an eye out for a hidden Ralph 🙂