Share Your Spare! Kidney Donation T-Shirts!
Challenge
A team member was preparing to donate a kidney to a close friend, and we wanted a meaningful way to celebrate the journey while raising awareness about living organ donation. The goal was to create a set of custom T-shirts that would honor the donor and recipient while also allowing friends, family, and supporters to feel connected to the experience.
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Solution
We designed a coordinated collection of three shirts that visually tied the story together while giving each group its own voice:
- “Share Your Spare” – Created for the donor to represent the incredible and selfless act of giving a kidney to someone in need.
- “I’m Rocking My Spare” – Designed for the recipient to celebrate life after transplant with a positive, confident message.
- “Help Someone Share Your Spare” – Made for supporters to promote awareness and encourage others to consider organ donation.
Each design featured bold, easy-to-read typography with a heart icon and a subtle reference to John 15:13, reinforcing the powerful message of sacrifice, love, and support. To make the shirts even more personal, a subtle red and white houndstooth pattern was incorporated as a nod to the donor’s favorite sports team.
Result
The shirts were worn by the donor, recipient, and their circle of supporters leading up to and following the transplant. They became a way to visually unite everyone involved in the journey and sparked conversations about kidney donation in the community.
The shirts helped celebrate a life-changing act of generosity while also spreading awareness about the importance of organ donation. Supporters proudly work the T-shirts to show encouragement and solidarity, creating a strong sense of community around the donor and recipient.
Why It Worked
The designs succeeded because they combined purpose, emotion, and clarity. Each shirt had a distinct message but remained part of a cohesive set, allowing everyone involved – from donor to recipient to supporters – to share in the story. The messaging was positive, memorable, and meaningful, making the shirts both a tribute and a conversation starter.
Alabama State Treasurer’s Office Folders
Challenge
The Alabama State Treasurer’s Office, Savings Division, in partnership with the Alabama State Department of Education, wanted to introduce the CollegeCounts 529 Fund to every first grade public school student in Alabama and their families. The goal was to encourage parents to invest in the 529 fund in order to prepare their children for future education plans.
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Solution
Working with the Director of Savings Division to create beautiful custom folders for every first grader to receive on the first day of school to take home with their daily work. The folders highlighted the importance of contributing to CollegeCounts 529 Education fund while incorporating fun and exciting elements for students, like a word search puzzle and colorful graphics. While shutdowns put a hold on distributing the folders in 2020, LogoBranders was able to store them throughout the pandemic and deliver to every public elementary school in the state of Alabama in time for the start of the 2021 school year.
Result
The Savings Division raved about how their folders turned out and presented them at their National Treasurer’s Conference in 2021. More importantly, nearly 60,000 first grade public school students in the state of Alabama were excited to receive their folders at the beginning of the school year!
Why It Worked
By creating a functional solution to spread the word about the CollegeCounts 529 Fund, we were able to create a fun, colorful, and interactive way for the first graders and their parents to learn about this wonderful fund that they could invest in for their children’s futures.
AHFA for Kids – Bud!
Challenge
AHFA needed a way to:
- Engage kids in a meaningful way
- Make their programming more memorable
- Create something that families would actually connect with
Like most orgs, they could’ve done generic giveaways….but that’s where things shifted.
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Solution
They ordered a single promotional item, and it was a hit. They named him “Bud.”
At the time, it was just a branded item with a simple concept that had no massive rollout plan behind it.
But here’s the twist! Kids Loved it. Like…really loved it!
Result
Instead of treating it like a one-off item, AHFA leaned in.
“Bud” Evolved into a recognizable mascot, a central character in their kids program, and a consistent thread across experiences.
That one product became the anchor for the programs identity, ability for storytelling and great engagement with their intended audience.
Why It Worked
Now:
- “Bud” is the face of the program
- The kids initiative has a cohesive identity
- Engagement feels intentional – not random
And most importantly! The program is memorable and repeatable, not just a one-time interaction.
“This wasn’t about the item. It was about what the item made possible.”
Standard Commercial Roofing Branding
Challenge
Standard Commercial Roofing needed a stronger, more cohesive brand presence to stand out in a competitive construction market. Their existing identity lacked consistency across marketing channels, making it difficult to communicate professionalism, build trust, and attract higher-value commercial clients. They also needed marketing materials that could clearly showcase their expertise and support business growth.
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Solution
Our client developed a unified branding and marketing strategy that elevated their visual identity and messaging. This included refining their brand look and feel, creating consistent marketing collateral, and designing materials that clearly communicated their capabilities and experience. Every touchpoint, from print to digital, was aligned to present a polished, credible, and professional image that resonated with commercial decision-makers.
Result
The updated brand positioned Standard Commercial Roofing as a more established and trustworthy contractor in their space. With cohesive marketing materials and a stronger visual presence, they were better equipped to attract larger projects, improve client perception, and support ongoing business development efforts.
Why It Worked
Consistency and clarity made the difference. By aligning their branding across all channels and focusing on professional, targeted messaging, the company was able to build trust quickly with potential clients. The elevated brand not only differentiated them from competitors but also reinforced their expertise, helping turn first impressions into real opportunities.
Expandable on-the-go Cooler Tote
Challenge
Through our program, expectant moms-to-be learn to: set goals, plan meals, budget their dollars, eat more healthily, practice food safety, and learn feeding practices for both mom and baby. We were looking for an item we could gift to expectant mothers that would be practical and useful, helping to reinforce the principles taught, and make it easier to put those learned principles into practice. In short, we wanted to help make our participants’ lives a little easier.
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Solution
We appreciated that Logobranders was able to suggest the perfect product to meet our needs! Ultimately, we chose the product we did because it will allow a mom to plan her day, at home and out, by packing the things she, her baby, and family will need on the go.
Result
Our recipients loved the concept, and appreciated all the pockets and various compartments to hold things that a mom would need.
Why It Worked
This product works so well to meet our needs because it is collapsible, spacious, has a nice cooler in the middle to keep baby’s milk and other foods stored at a safe temperature, has plenty of pockets/compartments for blankets, diapers, bottles, clothes, phones, etc. It’s perfect as an on-the-go tote!
GLOVIS Alabama Anniversary Jackets
Challenge
GLOVIS Alabama needed a meaningful way to recognize team members’ 20-year anniversary milestones. They wanted something employees would be proud to wear, both on and off the job, while still aligning with their brand and work guidelines.
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Solution
GLOVIS Alabama designed a work-ready, duck cloth, anniversary jacket, which offered embroidered recognition.
Result
Team members reaching their 20-year anniversaries are proud to receive their duck cloth jackets. These meaningful gifts highlight team member dedication, and GLOVIS Alabama’s appreciation.
Why It Worked
The anniversary jackets are a standout recognition piece within the organization and bring a personal gift to dedicated and esteemed team members. The anniversary jackets have reinforced the company’s commitment to celebrating team members’ milestones in a lasting and tangible way.
Auburn University Client – Ralph
Challenge
Finals week is always stressful for the students and the client wanted something to hand out to students when they came into the Library to study to make them feel better. They wanted to do something different that they’ve never done before and they wanted something that the students would keep even after finals.
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Solution
Playing off the idea of their Mascot, Aubie, we found a jungle tiger stress reliever. The idea was for the students to have something to squeeze while studying to ease anxiety and stress from the long hours.
Result
This idea happened in 2019 and by 2023 the tiger stress reliever has become a tradition around Auburn University and even has a name. Ralph. At first, Ralph was given out at events and by 2023 it turned into a fun scavenger hunt game for the students to “find Ralph” around the library during finals week. It gave the students a break from studying and something exciting to do during finals week. In 2026 Ralph has become a major symbol around Auburn University, so much so, he has his own Instagram account now and documents his adventures 🙂
Why It Worked
Ever since Ralph came along the students look forward to coming to the library and seeing what adventures he’s up to! The goal was to give their mind a break and add a little excitement around studying and it not only helped, but it has turned into one of the many traditions Auburn University has acquired. If you’re ever on campus, keep an eye out for a hidden Ralph 🙂
