Share Your Spare! Kidney Donation T-Shirts!
Challenge
A team member was preparing to donate a kidney to a close friend, and we wanted a meaningful way to celebrate the journey while raising awareness about living organ donation. The goal was to create a set of custom T-shirts that would honor the donor and recipient while also allowing friends, family, and supporters to feel connected to the experience.
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Solution
We designed a coordinated collection of three shirts that visually tied the story together while giving each group its own voice:
- “Share Your Spare” – Created for the donor to represent the incredible and selfless act of giving a kidney to someone in need.
- “I’m Rocking My Spare” – Designed for the recipient to celebrate life after transplant with a positive, confident message.
- “Help Someone Share Your Spare” – Made for supporters to promote awareness and encourage others to consider organ donation.
Each design featured bold, easy-to-read typography with a heart icon and a subtle reference to John 15:13, reinforcing the powerful message of sacrifice, love, and support. To make the shirts even more personal, a subtle red and white houndstooth pattern was incorporated as a nod to the donor’s favorite sports team.
Result
The shirts were worn by the donor, recipient, and their circle of supporters leading up to and following the transplant. They became a way to visually unite everyone involved in the journey and sparked conversations about kidney donation in the community.
The shirts helped celebrate a life-changing act of generosity while also spreading awareness about the importance of organ donation. Supporters proudly work the T-shirts to show encouragement and solidarity, creating a strong sense of community around the donor and recipient.
Why It Worked
The designs succeeded because they combined purpose, emotion, and clarity. Each shirt had a distinct message but remained part of a cohesive set, allowing everyone involved – from donor to recipient to supporters – to share in the story. The messaging was positive, memorable, and meaningful, making the shirts both a tribute and a conversation starter.
Alabama State Treasurer’s Office Folders
Challenge
The Alabama State Treasurer’s Office, Savings Division, in partnership with the Alabama State Department of Education, wanted to introduce the CollegeCounts 529 Fund to every first grade public school student in Alabama and their families. The goal was to encourage parents to invest in the 529 fund in order to prepare their children for future education plans.
Our Solution
Solution
Working with the Director of Savings Division to create beautiful custom folders for every first grader to receive on the first day of school to take home with their daily work. The folders highlighted the importance of contributing to CollegeCounts 529 Education fund while incorporating fun and exciting elements for students, like a word search puzzle and colorful graphics. While shutdowns put a hold on distributing the folders in 2020, LogoBranders was able to store them throughout the pandemic and deliver to every public elementary school in the state of Alabama in time for the start of the 2021 school year.
Result
The Savings Division raved about how their folders turned out and presented them at their National Treasurer’s Conference in 2021. More importantly, nearly 60,000 first grade public school students in the state of Alabama were excited to receive their folders at the beginning of the school year!
Why It Worked
By creating a functional solution to spread the word about the CollegeCounts 529 Fund, we were able to create a fun, colorful, and interactive way for the first graders and their parents to learn about this wonderful fund that they could invest in for their children’s futures.
Santa Rosa Beach & Golf Club
Santa Rosa Beach & Golf Club is an Exclusive Private Member Only Club located in the heart of 30a. After extensive course renovations the Inaugural Ladies Member Guest was held with the “Swing with Bling” Theme. The Ladies received multiple gifts throughout this outstanding event that supported the “Bling” Theme including a Bling Mug, a Crystal Engraved Water Carafe as well as many other gifts daily.
Member comments included: “If you did not play in the Member/Guest, you really missed an exciting and wonderful weekend of golf, fun, food, fellowship and just an all around great time – a simply marvelous and well executed event.”
Neptune Technology Group
In June of each year, Neptune participates in the American Water Works Association (AWWA) Annual Conference and Exhibition (ACE) where they exhibit at the trade show and sponsor several events throughout the week. For several years, Neptune has sponsored an event called the Breakfast for Champions which is an appreciation breakfast for the participants of the Meter Madness contests. Traditionally, Neptune provided a coffee cup or mug as a giveaway to the attendees. This time, Neptune wanted to do something different and unique while staying within the same budget as previous years.
Using the idea of Wheaties (“Breakfast of Champions”), a cereal box was designed to promote the event and advertise for Neptune. The product ended up being under their budget, so they were able to purchase customized cereal/soup mugs, as well as a tote bag.
All the gifts were well received. The participants liked that Neptune’s gifts were unique yet useful. Several representatives from other companies even commented to Neptune on the giveaways. In Neptune’s industry, it is important to keep your image fresh and unique.
Manufacture Alabama
As a result of the COVID 19 pandemic, Manufacture Alabama was tasked with transforming their Annual Meeting to a virtual setting. As a staff, they wanted to give those who attended something special.
They worked with our Sales Representative Nickole on choosing specific items that they would give at a typical conference. A branded notebook, pen, coffee mug, hand sanitizer, and a face mask. We sent out more than 400 boxes to meeting attendees, members of the association, and members of the Alabama legislature. It was a small gesture that went a long way.
Due to these kits, Manufacture Alabama has had state officials mention the Governor using the notebook and other elected officials drinking coffee from the branded mugs. They even had the opportunity to visit one of their member manufacturing facilities with an elected official and he was wearing his branded MA mask.
Herff Jones Yearbook
Herff Jones wanted to create attractive giveaways for all those involved in yearbook creation and editing at the Journalism Education Association conference.
Fad items are most popular with school age children and often have the quickest effect on gaining their attention. With this in mind LogoBranders and Herff Jones Yearbooks decided on creating “Flair” pins and silly brandz that were customized to fit within the yearbook industry. Flair pins were decorated with sayings such as “I’m a Yerd” and silly bandz were customer shaped into their logo, a camera, the word “yerd”, and the shape of a yearbook. Both the flair pins and silly bandz were distributed at the conference to attract attendees to the Herff Jones Yearbook Booth.
Aqua Condominium Resort
This client was wanting to boost and sustain owner excitement and commitment during the two-year construction phase of this beachfront resort condominium project.
During the construction of the Aqua Condominium Resort, extreme hurricane activity in the area threatened to discourage owners who had signed pre-construction contracts. To keep enthusiasm high among potential owners, developers employed an ongoing promotional product campaign to build brand awareness and loyalty. A collection of premium gifts was selected and branded with the Aqua logo. Throughout the two years of construction, owners regularly received luxury beach towels, tote bags, cheese sets, chef’s aprons, bath robes and other items, all designed to paint a picture of what the relaxing, carefree lifestyle would be like, once the condominiums were complete. The final touch was an acrylic Aqua logoed wine bucket and a bottle of wine welcoming owners to their new condominium.
Upon completion of the property, every pre-construction contract converted to a closed unit. Furthermore, due to heightened brand awareness and buzz, the 212 unit condominium tower can boast 100-percent closed status.
Auburn University Library
In 2020, the university library was looking for something to hand out to students who came to study during finals season. With the added stress of COVID, they wanted to do something different and memorable.
Students were given these stress relievers shaped like their school mascot, Aubie the tiger. They were a hit, students even used them as laptop camera covers as the legs fit over the camera perfectly when the tiger was sitting on top!
The library originally planned to pick a new item every year but decided this was a must-have for finals season from now on.
